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Inkblot Analytics

Top Misconceptions of Projective Tests

Projective tests are a target for misinformation. Whenever we have new calls with prospective clients, we are often confronted with a…

9 min readJan 31, 2022

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Following text for myth/fact 1 on illustrated background

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Inkblot Analytics

Projective Tests: The Famous Three

Up to now, we’ve written blog posts on the theoretical and conceptual foundation of projective tests, but we have yet to discuss any…

15 min readJan 31, 2022

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Henry A. Murray and Christiana Morgan pointing to a set of 20 simple images

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Inkblot Analytics

A Taxonomy of Projective Tests

Since psychology only deals with motion — processes occurring in time — none of its proper formulations can be static.

8 min readJan 31, 2022

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representations using inkblot shapes of constitutive (creating images around inkblots), interpretive (slapping meaning onto inkblot), cathartic (yelling at inkblot) and constructive (piecing together inkblot)

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Inkblot Analytics

The Projective Hypothesis of Personality Assessment

In our last post we explored the noteworthy etymology of the word projection. Its development carries many nuances — some of which are…

9 min readJan 31, 2022

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Previously mentioned conditions creating a path between psych history, states, purpose, behavior, and environment

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Inkblot Analytics

The Etymology of Projection

The word “projection” is a rolling stone. It is one of the most commonly referenced psychological concepts by the general public. However…

13 min readJan 31, 2022

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Projection bias: woman with likes and dislikes on a timeline, assuming the likes and dislikes will be the same when she’s in her old age

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Inkblot Analytics

What Are Projective Tests?

Here at Inkblot Analytics, we are constantly working to innovate technological solutions for psychological testing. For example, our very…

4 min readJan 31, 2022

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Illustrated image of Freud holding an inkblot card

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Inkblot Analytics

Consumer Perception Matters.

By Inkblot Analytics Editorial Team

5 min readJan 13, 2021

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Consumer Perception Matters.

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Inkblot Analytics

Inkblot Analytics

Inkblot Analytics is a full-service market research firm that specializes in uncovering consumer perceptions using state-of-the-art projective tests.

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